2020 marks a decade of Great British Beef Week and here at Countryside we are proud to support it. The incredible versatility and taste of British beef will be celebrated from 23 to 30 April this year, as Great British Beef Week marks its 10th year.
Mother and daughter farming duo Celia and Kirsty Gay (pictured) have been chosen as this year’s Great British Beef Week ambassadors and their pride is evident.
“British beef is produced to the highest standards of welfare on our rich pastures,” says Celia.
“This, in turn, makes up much of the patchwork quilt of the British countryside, which is treasured so highly."
What often gets forgotten is that all this grass that’s grazed is actually a plant, which absorbs carbon and helps the fight against climate change. And then, of course, we shouldn’t forget that beef is highly delicious and nutritious!
The pair run a herd of pedigree South Devon and Aberdeen Angus-cross cattle on their family farm near Bath, which is also home to a farm shop, butchery, café and events enterprise, and Celia believes chatting regularly to customers is a great way of countering some of the myths that have developed around farming. “We can show how sustainable and traceable our beef is. We also do home delivery two days a week, which is another excellent route to market and is great for regular customers.”
Thanks to Ladies In Beef we've got some brilliant campaign videos on cooking with tasty, versatile and nutritious British beef.
Read more from Countryside:
- The livestock industry - your questions answered
- From the farmer's mouth: Meat, myths and climate change