Tesco is the latest supermarket to respond to the call for supermarkets to back Britain’s farmers by adding a Best of British section to their websites. The retailer joins Waitrose, the Co-op, Morrisons, Aldi, Sainsbury’s and Ocado who have already launched British sections on their online sites.
Buy British button
Online grocery shopping is increasingly popular, but current labelling requirements are not as transparent online as in-store, making it more difficult for you to make the choice to buy British when shopping online.
“We know from our own research that the public wants to buy more British food.”
NFU Deputy President David Exwood
More than 34,000 people have called for a ‘Buy British’ button to be added to supermarket websites to help all of us choose homegrown food when shopping online.
The filter will direct shoppers to homegrown food to help boost the economy and cut the UK’s carbon footprint.
NFU Deputy President David Exwood said: “It’s really pleasing to see so many supermarkets supporting Dr Luke Evans’ fantastic campaign and backing British farmers and growers by adding Buy British sections to their websites in order to signpost shoppers to home-grown produce.
“We know from our own independent research that the public want to buy more British food from retailers and why we have been championing this important issue for some time.”
Dr Luke Evans, MP for Bosworth, wrote an open letter which has been signed by 126 cross-party MPs calling on supermarkets to add a ‘Buy British’ tab on their websites.
How you can get involved
A ‘Buy British’ button will enable supermarkets to highlight the best of British produce and make it easier for you to choose British when doing your online grocery shopping.
If you agree this is a good idea, please add your name to show supermarkets that shoppers want the option to buy British food online.
Responding to the push led by Conservative MP for Bosworth Dr Luke Evans, former NFU President Minette Batters said: “We have been asking retailers to commit to signposting British produce for a number of years, so it’s great to see MPs and their constituents getting behind the idea of a ‘buy British tab’ online.
“We know from our own independent survey that 86% of the public want to buy more British food, but it is often tricky to determine what products are produced in the UK and this simple change would help shoppers do that.”
The call to provide shoppers with easier means of identifying British produce was also featured in the NFU’s British Food: Leading the Way report in 2021.