Natural England and Aardman have created a wealth of content to help inform children and young people about the messages of the code, and how to ensure the outdoors is a place for everyone to enjoy.
The iconic British countryside offers a multitude of benefits to the public, including exercise and recreation, the opportunity to learn about where our food comes from and how our stunning landscapes are maintained. Shaun the Sheep will encourage the next generation to take care of the environment.
The NFU will support the campaign by using the assets to spread awareness of the importance of the Countryside Code on land cared for by British farmers, through topics such as keeping to footpaths, keeping your dog on a lead and leaving no trace.
From Mossy Bottom Farm, Shaun and friends will follow the Countryside Code and show children how to care for nature, follow signs and share the space with others.
You can follow Shaun on Instagram at @thecountrysidecode and coming soon to NFU social media – follow us on Twitter, Instagram and TikTok.