A baa-rilliant campaign

Hero Still - Shaun the Sheep jumping over a fence

Shaun the Sheep is the champion of Natural England’s new Countryside Code campaign. The campaign will encourage young people to “respect, protect and enjoy” the Great British countryside. 

Natural England and Aardman have created a wealth of content to help inform children and young people about the messages of the code, and how to ensure the outdoors is a place for everyone to enjoy.

The iconic British countryside offers a multitude of benefits to the public, including exercise and recreation, the opportunity to learn about where our food comes from and how our stunning landscapes are maintained. Shaun the Sheep will encourage the next generation to take care of the environment.

The NFU will support the campaign by using the assets to spread awareness of the importance of the Countryside Code on land cared for by British farmers, through topics such as keeping to footpaths, keeping your dog on a lead and leaving no trace.

From Mossy Bottom Farm, Shaun and friends will follow the Countryside Code and show children how to care for nature, follow signs and share the space with others.

You can follow Shaun on Instagram at @thecountrysidecode and coming soon to NFU social media – follow us on Twitter, Instagram and TikTok

Ask us a question about this page

Once you have submitted your query someone from the team will contact you. If needed, your query will then be passed to the appropriate Customer Service team.

You have 0 characters remaining.

By completing the form with your details on this page, you are agreeing to have this information sent to the NFU for the purposes of contacting you regarding your enquiry. Please take time to read the NFU’s Privacy Policy if you require further information.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.