Countryside Online

A membership for people who are passionate about rural life.



Joules wellies and logo - web crop_50854

We’re delighted to announce our new NFU membership affinity with Joules, offering Countryside members 15% discount.

It was back in 1989 when working on his clothing stand at a Leicestershire country show, Tom Joule had an idea. Tom knew his customers very well and saw that the clothing on offer to them was very practical but also rather dull. So Tom set about reinventing traditional British clothing by adding twists to classic pieces through the addition of bright colours, prints and hidden details with an unrivalled focus on quality. A unique authentic lifestyle brand was created. Since then Joules has fast become one of Britain’s best-loved lifestyle brands, thanks to values such as the countryside, colour, family and humour being placed at the heart of everything they do. Based in Market Harborough, where they’ve been since day one, their talented team of individuals work across everything from print to production to make the ordinary extraordinary.

How to claim

Shopping in store: You can claim your member discount by presenting your membership card in a Joules store*

Shopping online: Quote your special promotional code at the online checkout at Click here to get your exclusive discount code or call the Countryside Helpline on 0370 840 2030.

*This must be a standalone Joules store and not a concession. This discount applies to full price items only and can’t be used in conjunction with any other offer from Joules. For full T&Cs please visit

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