Friday 14 August marks Back British Farming Day, the day in the calendar where the British larder would run bare if we fed the nation British food from 1 January (find out more). Aldi's support is just one step to ensuring we have access to a long-term sustainable farming sector.
The Fruit and Veg Pledge was launched in 2012. It aims to improve long-term relationships with British growers and suppliers, boosting their prospects for a healthy future and to help them to put more great British fruit and veg on our plates.
New research compiled by British Growers has revealed marketing is seen as the biggest issue facing UK fruit and vegetable suppliers.
British Growers surveyed 139 suppliers to establish the current issues facing the sector. It revealed marketing (33%), followed by new technology (10%) and diversification (9%) as UK growers’ main opportunities for growth.
Jack Ward, chief executive of British Growers, said: “It is now imperative that other retailers follow Aldi’s lead, if horticulture in this country is to compete in a growing global market, growers must have the support of retailers.”