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Get set for juicy British strawberries this summer

Get set for juicy British strawberries this summer


Warmer days and lighter evenings mean only one thing - summer is finally here! With that comes the official start to the British strawberry season, welcome news to strawberry lovers around the UK.

This summer, strawberries are sure to take the centre stage on supermarket shelves, as British strawberry growers have released the news that this year’s crop is going to produce bigger, sweeter and juicer strawberries than seen in the last few years.  

The cold start to the year, mixed with the recent warm days and cooler nights, has led to a slightly later start to the strawberry season. This has resulted in slower strawberry ripening and means this year’s British strawberries are packed with more flavour than ever before.

Some very berry stats...

  • Over the past year, more than 137,000 tonnes of strawberries were sold in the UK
  • UK shoppers spent more than £1.3 million on the classically British berry between April 2017 and April 2018
  • Berries now make up a remarkable 22 percent of all fruit sold in the UK
  • The value of the berry industry is now over £1.2 billion
  • Fresh berries are now the most popular fruit item in shoppers’ baskets

Strawberries...good for your health

Dr Emma Derbyshire, British Summer Fruits’ public health nutritionist, explained: "Berries are a great healthy snack that offers an abundant source of vitamins, minerals and phyto (plant) nutrients all of which have been linked to a wide range of health benefits. New research from the University of Reading has revealed that consuming berries in the morning could sustain or improve cognitive function for up to six hours after consumption.  Snacking on punnets of berries this summer is a great and easy way to boost our fruit intake and improve concentration and cognitive performance." 

  • Just nine strawberries (108g) provides your recommended daily amount of vitamin C
  • Strawberries are low in calories, sugar and contain no fat so are an ideal everyday health snack to enjoy straight from the punnet or in a variety of recipes

Did you know?

Can you tell one strawberry from another? You might think a strawberry is a strawberry but strawberry growers have spent years investing in the industry to make sure that strawberry fans have a huge selection of varieties to choose from, including all these ones:

  • ‘Malling Centenary’: A new variety which is firm with an attractive regular shape and excellent taste
  • Elsanta’: An established Dutch variety, which are large, firm and glossy and widely available in the UK.
  • ‘Sonata’: Slightly juicier and with a sweeter taste than Elsanta, Sonata strawberries are generally bigger and likely to be heart-shaped.
  • ‘Sweet Eve’: Crops well throughout the summer, and higher in natural sugar than other varieties.
  • Driscoll’s Jubilee’: Perfect heart-shaped variety with naturally sweet taste and distinctive fresh aroma.
  • ‘Ava Rosa’: A Scottish berry launched this year characterised by large, full colour berries with a very sweet flavour.
  • ‘Red Glory’: A high yielding variety producing medium-sized, conical, glossy, orange/red fruit. 
  • ‘Capri’: Luscious red in colour with a big flavour, conically shaped with a juicy but firm bite. 
  • Driscoll’s Zara, Julietta, Olivia and Katrina’: premium, juicy strawberries with a sweet flavour.
  • ‘AVA Joy’: premium line of sweeter strawberry

Find out more about British strawberries at

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