A bumper year for our favourite berry

Summer wouldn’t be the same without a bowl of strawberries drizzled with cold cream, whether that’s sat on Murray’s Mound or after your BBQ in the garden. So if the much loved strawberry is your summer berry go-to, then you are in for a good summer, as this year’s crop is available in abundance - bigger, sweeter and juicer than previous years thanks to the cold start to the year and the warmer days since.

Did you know:

  • The value of the berry industry is now over £1.2 billion
  • Just nine strawberries (108g) provides your recommended daily amount of vitamin C
  • UK shoppers spent more than £1.3 million on the classically British berry between April 2017 and April 2018
  • Strawberries are the only fruit with seeds on the outside

    We want to know your favourite way to eat strawberries - is it with cream, in jam, on a scone...? Let us know below!

    Find out more about how we grow strawberries here in the UK from Jaswinder Singh of Vicarage Nurseries.

    A Wimbledon tradition

    As Brits, we often associate strawberries with the summer time and Wimbledon, where it is a custom for those watching the tennis to tuck into a delicious punnet of juicy strawberries with a serving of cream.

    Every day during Wimbledon, strawberries are picked the day before and arrive at Wimbledon at approx. 5.30am for inspection and preparation.

    During the fortnight of Wimbledon, the catering team get through:

    • 28,000 kg (112,000 punnets) of English strawberries
    • 7,000 litres of dairy cream
    • 135,000 ice creams

    Strawberries aren’t the only food that goes down well at Wimbledon. Caterers also supply:

    - 330,000 cups of tea and coffee
    - 320,000 glasses of Pimms
    - 234,000 meals
    - 230,000 bottles of water
    - 110,000 pints of draught beer and lager
    - 86,000 ice creams
    - 76,000 sandwiches
    - 44,000 litres of milk
    - 30,000 pizzas
    - 29,000 bottles of champagne
    - 28,000 kg (140,000 servings) of English strawberries
    - 25,000 scones

    What can I do to support British farmers?

    • Support British dairy farmers by buying fresh, British cream all year round
    • When shopping, check the packaging.
    • Logos - indicating quality standards and origin of ingredients. The Red Tractor logo combined with a union flag is a sure way to know that products can be traced back to British farms.
    • Labels - indicate where products are from and how they are made

      Last edited:15 February 2019 at 11:08

      Have your say

      Jess - 17/06/2018 18:51:19

      Strawberries and ice cream is my favourite mix!

      John Davies - 17/06/2018 17:51:34

      When we talk of strawberries and Wimbledon where is the name of Marion Regan and the Hugh Lowe farm in Kent.? An amazing contribution to the Kent economy. Fighting the planning system which has tried to thwart the evolution of farming in the production of soft fruits. It would be so easy to let Spain dominate the market. You have to fight your corner to be the best.

      Brian quinnell - 17/06/2018 15:42:51

      I'm a strong believer in the fact that British strawberry,s have the best taste as our growers are so good at growing them why do I see so many Spanish Berry's in our shop's I generally buy as soon as they appear but they have no taste at all can't British growers bring their season forward a little

      Louise guy - 17/06/2018 14:01:38

      I always buy British food

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