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Choosing British Fruit & Veg

Choosing British Fruit & Veg


On behalf of British farmers we are asking retailers to:

  • Make a commitment to supporting British growers by signing the NFU’s Fruit & Veg Pledge.
  • Work with us to identify and deliver initiatives that increase consumption of fruit and vegetables.
  • Support British growers facing unprecedented cost increases under National Living Wage, by ensuring they are paying a sustainable farmgate price for all fruit and veg.

Please note:

The following information is from the NFU's own research and will be updated whenever possible. The NFU works closely with all the major retailers and aims to ensure that our knowledge of retailers’ sourcing policies is as up to date as possible. The information provided is based on a 12 month time period.

In some instances we’ve not been able to obtain the exact details of some retailers’ sourcing policies and this is indicated with a question mark or blank space. We would like all retailers to provide as much clarity as possible.

The following categories are defined as:

Fruit & Vegetables – own brand, fresh fruit and vegetables. Excludes use in processed products.

Click on the image to download our guide:

Fruit and veg sourcing guide May 2016_33827


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  • Posted by: Yvonne PanczakPosted on: 17/08/2018 22:59:31

    Comment: Thank you for this information. I will change my shopping habits according to back British Farming.
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