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A-list celebrities back British milk

24 Sep 2010

Supermodel Elle Macpherson and reigning Formula One world champion, Jenson Button, are the latest celebrities to back British milk.

Jenson Milk
Both will be donning the iconic milk moustache as part of the latest ‘make mine milk’ campaign, joining the likes of celebrity chef Gordon Ramsay and singer songwriter, Pixie Lott who have also featured in it. The campaign aims to boost demand for milk in Britain, benefitting retailers, dairy farmers, milk processors and consumers alike.

Elle said milk was a vital part of her balanced diet, which helped her stay in the best possible shape all year round.

‘As many milk varieties are low in fat and provide lots of nutrients, it’s a great product to help me feel healthy and hydrated,’ she continued.

‘My fridge at home is always stocked with milk and my kids love it.’

Chairman of the Milk Marketing Forum, Sandy Wilkie, said he was delighted that the superstars had decided to take part in the latest campaign.


‘They’re the perfect people to promote the nutritional benefits of low fat milk,’ he continued.
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